Our new visual identity

Our new visual identity
March 24, 2021 Адриана Гоцова

In line with modern trends, we renew our logo by giving a modern touch to the Cedar tree – a symbol of the organization since its establishment 16 years ago.

We are a leading organization in Bulgaria in the management of family-type centers for disadvantaged children and youth. The foundation was established back in 2005 by Irish pastor Mark O’Sullivan, who then lived with his family in Kazanlak. He and his wife, Penny, supported disadvantaged children by raising donations, organizing training, and providing specialized therapies for children with severe disabilities.

They named the foundation after their eldest son, Cedar. That is why the logo of the organization combines cedar elements, and the symbolism of the name has outlined the path of the foundation over the years – strong and stable as the cedar tree, providing healthy roots to the children and young adults it cares for.

Since 2013, Mark and Penny no longer live in Bulgaria, but the mission of the organization continues to this day with its entirely Bulgarian team. Over the years, the team has extended its activities, developed the foundation, and achieved financial sustainability and strong positions in the social sphere and the non-governmental sector.

“The foundation needs a strong and modern visual identity that matches the way it works and its vision for development. For us, the tree is a symbol of stability that every child needs and the sense of movement in the branches corresponds to our flexibility and ability to follow trends. The teams of the foundation are steady, adaptable, rely on, and use up-to-date tools and approaches. We believe that the new logo reflects our commitment to provide protection and support for the children and young people in our care, to share social responsibility, and to establish and strengthen our community,” shares Iva Hadzhiyska, Fundraising and Communications Director.

The Cedar Foundation currently manages 9 centers and has contributed to the positive change in the lives of over 3,000 children with disabilities. The foundation is an active participant in formulating, implementing, and evaluating policies in the field of deinstitutionalization. Actively works for a change in government policies towards disadvantaged people.